John Deere is as real as it gets. People take serious pride in their green machines, and it’s been that way for almost 180 years. We implemented a new rule for the brand: NO ACTORS ON TRACTORS. From there, we set out to tell the stories of real Deere owners in every medium from TV, Print to IGTV.
Run With Us turns the brand’s iconic tagline, Nothing Runs Like A Deere™, into an invitation to join a community of Deere owners from all walks of life. The campaign’s been going strong for 3 years now, and it’s taken us all over North America to shoot with more than 20 Deere customers.
Here’s a look into the 2021 work. We doubled down on authenticity this year, and shot all our video content on GoPro to capture a level of realness that you just can’t get with traditional gear.
TV, digital units and print directed viewers to Deere.com, where they could watch customers review their tractors from behind the wheel.
Online Content
ThinkPad X1 Yoga is tough, so tough it survives 12 military specs and over 200 durability tests. But what about when it’s put through severe torture while playing a music video by world champion beatboxer, Rahzel?
ThinkPad X Rahzal — The Teaser
ThinkPad X Rahzel — The Film
Eight gamers are battling aliens in a game called Phantogeist, and their weapon is the Phab 2 Pro — The world’s first smartphone with Tango, an augmented reality platform from Google. Watch the tournament and find out who takes home the championship belt.
OOH & Print
With a texture as stunning as the one of the 19 Degree bag, why not show it off?
Welcome to the third season of The Grand Slams. It's a Denny's web series featuring a wild and wacky gang of breakfast foods. Here are some of the highlights of the season.
Egg has a new boyfriend with perfect, firm buns.
The Slams get sent out for delivery and things get musical.
It’s the third installment of The Slams’ home shopping show.
Coffee takes a burn, or two.
Old Sausage Scrooge gets visited by three mysterious ghosts.
The premise of the "Enough said." campaign is simple — if you have to say it, you're not it.
The campaign launched with TV, print and OOH.
As the campaign evolved we focused on developing our online presence with the content series, Enough Said Episodes. Each episode focuses on a different tough guy, offering raw, personal stories of hardship and success.
On the heels of a successful TV campaign, we garnered a strong social media following. With a limited budget we filled the rolls of photographers, models and food stylists to generate content on Facebook, Instagram and Twitter.
We also developed a program on Instagram where we asked the best photographers, in key markets, to represent their cities and curate our feed under the name 1800 Visionaries.
The Visionaries imagery was also used to create custom billboards and posters in each of these markets.
Vaseline asked us to help them launch their new Lip Therapy tins in the US, and reignite love for the original variety in the UK. With no budget for TV, we created a content-rich out of home unit.
This was no average billboard — we created two giant sets of lips, made of clay to simulate skin, and put them through the ringer to prove that Vaseline Lip Therapy really works. One set of lips was coated with Lip Therapy, while the other remained unprotected. The lips were driven around for five days, exposed to wind, sun and cold temperatures. And the results speak for themselves.
We created three videos from the five day experiment — a :30 preroll video, a full length :90 video and a “making of” video launching simultaneously. To accompany the online videos, we also created a series of animated gifs, digital banners, and both static and digital OOH units.
Oui French Style Yogurt is like a little piece of France, served up by the spoonful. It’s got elegance, romance, and taste all in a petite, 5 oz. glass pot.
So this campaign is all about giving people a taste of France. To bring it to life, we partnered with French Illustrator, Agathe Sorlet to for TV, social, print, and digital executions that blended live action with animation.
The "Not every idea is a good idea." campaign was created to announce the 2016 North American Effie Awards call for entries.
With the understanding that we were talking to people within the ad industry, we created a campaign that could celebrate and acknowledge the challenge of crafting ideas that are powerful, impactful and most importantly, effective.
We wanted these videos to be painfully, comically familiar to any advertising professional who's ever been "pitched" ideas by well-meaning friends and family.
Lyxfällan (Money Pit) is a show where two financial coaches help over-spenders get out of debt and on a budget. For the third season, TV3 called upon the popular first season hosts Charlie & Mathias, allowing them to be tougher than ever before to combat careless consumption and unbalanced budgets during the peak of Sweden's recession.
Copy: Lyxfällan (Money pit) — Tough times call for tough measures. Charlie and Mathias are back.
Swedish reality show, Kniven mot Strupen (Knife to Your Throat), is based on Ramsay's Kitchen Nightmares. Well-seasoned chef Alexander Nilsson has the tough assignment of turning around failing restaurants in only five days.
Copy: Kniven mot strupen (Knife to your throat) — Alexander Nilsson schools the worst chefs in Sweden.
In the reality show, Ensam Mamma Söker (Lonely Mother Seeking Love), three single and love-thirsty moms are looking for "the one" while wrestling the day-to-day chores of motherhood.
